Q1 2021 Performance of Top Wellness Apps on iOS in the U.S.

In the first quarter of 2021, the wellness app market on the iOS platform saw varying trends across key players in the United States. Data provided by Sensor Tower offers a glimpse into how these apps performed in terms of downloads, revenue, and weekly active users.

Starting with Calm, the app experienced a peak in revenue in the second week of January, reaching nearly $1.1M, before a gradual decline over the quarter. Downloads topped 200K in the first week of January, then followed a downward trend, settling around 82K by the end of March. Active users spiked to 1.6M in the first week of January but showed a slight decrease over time, maintaining around 1.3M active users by quarter's end.

Headspace: Sleep & Meditation saw its revenue rise to $550K in mid-January, after which it stabilized around $380K towards the end of March. The app's downloads reached a high of 63K in the second week of January and then declined to approximately 28K by the end of March. The weekly active users showed a peak of 823K in the second week of January and a gradual decrease to approximately 712K by the end of the quarter.

The app I am - Daily Affirmations witnessed its highest revenue in the first week of January at roughly $146K, with a downward trend to about $57K by the close of March. Downloads saw a decrease from 70K at the end of December to 24K by the end of March. Active users remained relatively stable, with a slight drop from 154K in the first week of January to around 141K by the end of the quarter.

For Avrora - Sleep Booster, the app's revenue saw a steady increase from $33K at the end of December to around $61K by the end of March. Downloads peaked at 63K in mid-February, then decreased to 24K by the end of March. The app's weekly active users experienced a high of 229K in mid-February, followed by a decrease to approximately 190K by the end of the quarter.

Lastly, Fabulous: Daily Habit Tracker generated its highest revenue in the last week of March at about $157K. Downloads for Fabulous had a notable increase, reaching 62K in the last week of March, up from 32K at the end of December. The app's weekly active users reached a peak of 292K in late January and showed a minor fluctuation, ending the quarter with around 270K active users.

These figures highlight the dynamic nature of the wellness app market on iOS in the United States. For more detailed insights and data, Sensor Tower's platform provides comprehensive analytics on app performance across various metrics.